Creation Guidelines

  • You can now create and sell your own pop-up stickers and effect stickers on Creators Market.
    We look forward to seeing what pop-up stickers and effect stickers our creators will make.
    - Animations for pop-up stickers play across the whole chat screen.
    - Animations for effect stickers play in the chat screen background.



Quantity Size File Format
Main Image 1 240 x 240 .png(APNG)
Animated Sticker Images Either 8, 16,
or 24
Up to 320 x 270 .png(APNG)
Chat Thumbnail Icon 1 96 x 74 .png
  • Select your number of animated stickers from the Manage Stickers page. You can change this number freely before submission.
  • Generate your animated sticker images with an APNG creation tool such as APNG Assembler. Use ".png" for the filename extension.
  • Animated stickers' image files must adhere to the two following criteria.
    - Their dimensions must be within 320 x 270.
    - Either the width or height of the image must be at least 270 pixels.
    * If you choose to make the height the longer side, it should be exactly 270 pixels.
  • Loops: 1 – 4 loops per sticker whose combined length does not exceed 4 seconds.
  • Playback time: Up to 4 seconds per sticker.
  • PNG frame limits per APNG: Between 5 and 20 frames.
    * When creating APNG files with a creation tool such as APNG Assembler, repeated identical images may become combined as a single frame.
    * Files that use the same data for all frames will fail to function properly as animated stickers and will result in an upload error.
  • Please ensure that your files are in RGB color space.
  • The maximum file size for each image is 300 KB. If submitting all images in a single ZIP file, make sure the ZIP file is 20 MB or less.
  • When creating stickers, please keep in mind that the first image of the APNG will be displayed as a static image on LINE STORE and the LINE Sticker Shop.
  • Image backgrounds must be transparent.
  • The small play symbol found in the top-right corner of the chat thumbnail icon is added automatically. Please do not add it yourself.


Creator Sticker Title Sticker Description Copyright
Up to 50 characters Up to 40 characters Up to 160 characters Up to 50 characters
  • Asian language characters and some symbols count as 2 characters each.

Sample Images

Main Image

Creator, Sticker Title, and Sticker Description

Chat Thumbnail Icon

Animated Sticker Images

PNG File (Frame) Creation

  • · Make graphics within the maximum animated sticker image dimensions (320 x 270).
  • · Make sure that all frames in the APNG do not exceed the maximum animated sticker image dimensions.
  • - Please do not add margins.

Up to 320 x 270

1. Create the PNG file
Make sure the PNG files fit the designated dimensions.

2. Delete the margins
Delete all non-animated parts of the file.

Animated Sticker Creation Tips

1. Animation

This section covers how to use Adobe Creative Cloud when creating animated stickers.
- Links go to external Adobe Creative Station site
- Japanese language only

2. APNG File Creation

This 90 second overview covers APNG file creation in five simple steps.
  • Step 1: Trim margins
  • Step 2: Arrange frame order
  • Step 3: Adjust file sizes
  • Step 4: Create APNG file
  • Step 5: Check APNG