Sticker Review Guidelines

Creators (the makers and sellers of stickers) can only sell stickers they have created once they have been approved by the LINE Creators Market review process. The kinds of designs that are determined by LINE to fall under or may fall under the categories listed below stand a good chance of being rejected for or removed from sale by LINE. Please review the following guidelines carefully before submitting your stickers. However, some stickers may be approved for sale despite falling under the categories listed below due to the content of the stickers, their regions of distribution, and the characteristics of the creator.

 

1. Image Guidelines for Sticker Images, Main Image, and Sticker Tab Image

 

1.1. Images that do not follow the format designated by LINE

1.2. Images that are not conducive for conversation or communication

1.3. Images not easily viewable by users such as landscapes that are too wide or characters that are disproportionately tall

1.4. Stickers that significantly lack balance, such as all-pale colored stickers or rows of numbers

1.5. Images that are just logos

1.6. Images that are only simple text

1.7. Stickers with spelling mistakes

1.8. Stickers with titles and descriptions that conflict with one another

1.9. Main images or tab images that are completely different from the stickers actually on sale

1.10. Copies of stickers already on sale inside the Sticker Shop

 

2. Text Guidelines for Sticker Titles, Product Descriptions, Creator’s Names, and Copyright Information

 

2.1. Text that does not follow the format designated by LINE

2.2. Text containing spelling mistakes or other errors

2.3. Titles or descriptions that contain advertising elements, such as "look for this item in stores on Nov 17" or "Just search for 'product name' online"

2.4. Text containing URLs

2.5. Text containing emoji such as hearts or any other characters that may display differently depending on the user’s device

2.6. Extremely short text

2.7. Text that conflicts with the sticker images

 

3. Moral Guidelines

 

3.1. Stickers that encourage or promote criminal activity

3.2. Stickers that depict violence, child abuse, or child pornography

3.3. Images of scantily clad characters

3.4. Images that depict excessive drinking or illegal substance abuse, as well as elements that encourage alcohol or tobacco consumption by underage users

3.5. Stickers that encourage driving under the influence of alcohol 

3.6. Images that depict illegal arms realistically, or might promote the use thereof 

3.7. Stickers used for spamming or phishing other users 

3.8. Images that graphically depict the murder, shooting, stabbing, or torture of people or animals 

3.9. Stickers that may slander, injure, or attack the reputation of a particular person, legal entity, nationality, or group

3.10. Stickers that disclose or could potentially disclose personal or third party information 

3.11. Stickers that display overly offensive or crass images 

3.12. Stickers that may potentially attack or cause particular displeasure to a religion, culture, people group, or nationality

3.13. Stickers designed to solicit or spread religion, or with strong religious components

3.14. Stickers with political imagery or regarding elections

3.15. Stickers designed to confuse or make the user hate them

3.16. Stickers that contain sexual expressions

3.17. Stickers that encourage gambling or elements related to gambling

3.18. Stickers designed to obtain the user’s password or other private user data

3.19. Stickers that depict elements that harm the healthy development of young users, such as slot machines or horse racing

3.20. Stickers that induce or encourage suicide, self-harm, or drug abuse

3.21. Stickers that otherwise depict antisocial elements that may cause discomfort to the user

 

4. Business, Advertising, and Other Guidelines

 

4.1. Stickers that require the user to provide personal information or ID in order to purchase them

4.2. Stickers that exceed the boundaries of private use and are designed to provide some benefit to a third party whether for free or for compensation, such as a corporate advertising campaign that gives away stickers to users that visit their stores

4.3. Stickers that contain references to other messenger apps, similar services, or related characters

4.4. Stickers designed for business advertisement, such as stickers that feature an app or service

4.5. Stickers designed to collect donations for charity

 

5. Rights and Legal Guidelines

 

5.1. Stickers that infringe on trademarks, copyrights, or patents held by LINE Corporation or third parties, or violate the conditions of third parties included in the images

5.2. Images that make use of copyrights that lack a clear owner, such as fan fiction

5.3. Stickers that infringe on others' right of portrait, such as pictures of others' faces taken without their consent or caricatures

5.4. Stickers that make use of material without proven permission from the copyright owner

5.5. Stickers that do not adhere to the laws of the regions in which the LINE service is available, or infringe on third party rights or profits

 

In addition to the guidelines listed above, LINE may stop the sale of ANY stickers that it deems to be inappropriate.

Theme Review Guidelines

Creators (the makers and sellers of themes) can only sell themes they have created once they have been approved by the LINE Creators Market review process. Theme designs that are determined by LINE to fall under or risk falling under the categories listed below stand a good chance of being rejected for or removed from sale by LINE. Please review the following guidelines carefully before submitting your themes. Please note that some themes may be approved for sale despite falling under the categories listed below due to the content of the themes, their regions of distribution, or the characteristics of their creator. If you use photos as part of your graphics, we may request that you provide documentation supporting your right to use them.

1. Image Guidelines for Icons, Menu Backgrounds, and Chat Backgrounds

1.1. Images that do not follow the format designated by LINE
1.2 Images with poor visibility, such as icons that are visibly corrupted and difficult to see or that blend in with the background image
1.3 Images that do not feature good overall design balance, such as no unifying theme among icons or icons that only contain text
1.4 Images that only feature text or phrases
1.5. Images that contain spelling mistakes
1.6. Images with titles and descriptions that conflict with one another
1.7. Copies of themes already on sale inside the Theme Shop or currently under review (including simple color-revisions of existing icons)
1.8. Icons that differ significantly between different versions of LINE

2. Text Guidelines for Theme Titles, Product Descriptions, Creator Names, and Copyright Information

2.1. Text that does not follow the format designated by LINE
2.2 Text containing spelling mistakes or other errors
2.3. Titles or descriptions that contain advertising elements, such as "look for this item in stores on Nov 17" or "Just search for 'product name' online"
2.4. Text containing URLs
2.5. Text containing emoji such as hearts or any other characters that may display differently depending on the user's device
2.6. Extremely short text
2.7. Text that conflicts with the theme itself

3. Moral Guidelines

3.1. Themes that encourage or promote criminal activity
3.2. Themes that depict violence, child abuse, or child pornography
3.3. Themes that depict excessive drinking or illegal substance abuse, as well as elements that encourage alcohol or tobacco consumption by underage users
3.4. Themes that encourage driving under the influence of alcohol
3.5. Themes that depict illegal arms realistically, or might promote the use thereof
3.6. Themes used for spamming or phishing other users
3.7. Themes that graphically depict the murder, shooting, stabbing, or torture of people or animals
3.8. Themes that may slander, injure, or attack the reputation of a particular person, legal entity, nationality, or group
3.9. Themes that disclose or could potentially disclose personal or third party information
3.10. Themes that display overly offensive or crass images
3.11. Themes that may potentially attack or cause particular displeasure to a religion, culture, people group, or nationality
3.12. Themes designed to solicit or spread religion, or with strong religious components
3.13. Themes with political imagery or election-related material
3.14. Themes designed to confuse or make the user hate them
3.15. Themes that contain sexual explicit elements
3.16. Themes that encourage gambling or elements related to gambling
3.17. Themes designed to obtain the user's password or other private user data
3.18. Themes that depict elements that harm the healthy development of young users, such as slot machines or horse racing
3.19. Themes that induce or encourage suicide, self-harm, or drug abuse
3.20. Themes that otherwise depict antisocial elements that may cause discomfort to the user

4. Business, Advertising, and Other Guidelines

4.1. Themes that require the user to provide personal information or ID in order to purchase them
4.2. Themes that exceed the boundaries of private use and are designed to provide some benefit to a third party whether for free or for compensation, such as a corporate advertising campaign that gives away themes to users that visit their stores
4.3. Themes that contain references to other messenger apps, similar services, or related characters
4.4. Themes designed for business advertisement, such as themes that feature an app or service
4.5. Themes designed to collect donations for charity

5. Rights and Legal Guidelines

5.1. Themes that infringe on trademarks, copyrights, or patents held by LINE Corporation or third parties, or violate the conditions of third parties included in the images
5.2. Themes that make use of copyrights that lack a clear owner, such as fan fiction
5.3. Themes that infringe on others' right of portrait, such as pictures of others' faces taken without their consent or caricatures
5.4. Themes that make use of material without proven permission from the copyright owner
5.5. Themes that do not adhere to the laws of the regions in which the LINE service is available, or infringe on third party rights or profits

In addition to the guidelines listed above, LINE may stop the sale of ANY themes that it deems to be inappropriate.